Guest blogs or guest blogging, as we know, is a blogger’s favorite marketing strategy but off late, something is going wrong!
Are Blog Owners Charging for Publishing Guest Blogs?
In the past one month, this is the 6th time a blog owner has asked upfront payment from me to publish my guest post on their blog. Some were authority blogs and some were not. I had heard of paid guest blogging before but coming face-to-face with it has been a eye opening experience. Here is a screenshot of one such proposal:
I won’t divulge any names but as you can clearly see, this person is asking $500 for the guest blog + $100 per link. Then there is another blog asking for $25 per link for commercial websites mentioned on the guest post.
Are Paid Guest Blogs a New Trend?
I certainly hope not.
I am sure that there are many other guest bloggers out there who have experienced the same. If this is going to be a new trend, I think it will be highly detrimental to the whole purpose of guest blogging.
Forget about link building, guest blogging is one of the best ways to come across new readers and direct them to your own blog; but if blog owners start to charge for them, what’s the scope of guest blogging in future!
Also Read: 10 Tips to Successful Guest Blogging
Paid Guest Blogs are Wrong!
As a blog owner myself, I can clearly outline some of the immediate and not so immediate negative repercussions of paid guest blogging. Here are some:
1) Compromising with Blog Quality
If guest bloggers start to pay blog owners for publishing their post, sooner or later, the quality of content is bound to suffer because editors / blog owners may begin to favor the monetary gain involved rather than the real quality of the blog post.
The art of writing will be seriously in jeopardy. Soon there will be a time when guest bloggers will be queuing in a long line of prospective guest bloggers, haggling over few dollars to get their words published. It will really be a sorry state of affairs then!
2) No Opportunity to Those Who Can’t Pay
Guest bloggers who can’t pay to get the content published will be unfairly weeded out from the game. They maybe really skilled and experienced writers but because they don’t have any money, they cannot get paid.
I cannot resist drawing analogy with the print publishing world. We all know how many upcoming authors have to pay the publishers to print their book or go into self-publishing. Guest blogging might be heading for the same direction.
Of course, big shot media companies can afford to pay blog owners but it will be very unethical on their part.
3) Another Google Update?
Who knows, Google may decide to do another algorithm tweaking and decide to de-index the blogs which are publishing paid guest blogs because of their quality issues and/or devalue the back links from such blogs because they will come under the category of “paid links”.
Therefore, even if a guest blogger pays a blog owner $500 to publish content + desirous link, where is the guarantee that the guest blogger will get any benefit from that investment? NONE.
Guest blogging is one of the best methods that bloggers have to get new traffic, subscribers and readers. Do you want to spoil it by paying or asking money for guest blogs?
Paid guest blogging is definitely a big no-no for me. I never entertained such blogs before and neither will I do so in future. What do you want to do?
Will you charge for guest blogs?