We all have heard that there’s “money in the list” and clearly, pop-ups seem to be one of the preferred ways to generate this “list”.
This is a list which you’ll use later to make money off your blog. Given this reasoning, one would think its a legit way to start the online money making journey.
But, I think differently & if you follow my reasoning, you would want to avoid pop-ups like the bubonic plague. I surely do.
Take a look at the example of pop-up below:
This is one kind of pop-up you’ll come across on a site. The moment you land on the site, the pop-up comes.
Until you take an action around this, you don’t get to see anything, right? Similarly, there are pop-ups which asks for an email id to download a free eBook, to access discount coupons, to some high converting product or begging you to like their FB page and so on.
If I would have been just a website or blog visitor, the pop-ups will shout and direct my thoughts toward these things:
I don’t know you. Why the hell should I disclose my name and email id?
Why are you pushing so hard to sell your product? I am not interested man!
Are you so desperate that you resort to such methods?
Where’s the hurry? Let me first check out the site at least. Guffaw!
As a result, the reader will either hit the ‘X’ button or ‘Go Back’. The website or blog loses a potential reader, follower, business lead or a customer.
According to me, pop-ups are an “on your face” internet marketing technique and it is completely unethical.
Why Should you Avoid Pop-Ups?
It’s against the basic tenet of permission marketing.
By using pop-ups, you are not asking a reader for “permission”, you are basically forcing it down the throat that “you better enter your details first or get lost”.
Who’s going to trust you with their email id & privacy? Nada!
It gives a very negative impression.
It says “here’s another blogger who cares more about email ids and resulting $$$ (if any) than real reader engagement”.
If you don’t care, why should the reader care? Nada.
It’s not Accurate.
When you’re literally forcing visitors to sign up, your list will not be accurate.
Often, to get around your pop-ups, there will just leave their non-active email ids and never bother to read your newsletters.
Was it worth all the forceful marketing? Nada.
Come on, let the reader read your information!
You’re creating negative perception by throwing pop-ups their way when they are clearly not interested.
By adding pop-ups, you’re shoeing off your readers. Whose loss is that? Yours! Don’t you realise it?
A statistical report from Knowledge Networks has found that while pop-ups are 50% more noticeable than banner ads, they are considered to be intrusive 100%.
It’s a Threat.
According to Intranet Journal, pop-ups can infect a computer with viruses.
It’s a big risk for any visitor, no doubt.
It’s not Trustworthy.
Where’s the guarantee that if I give my name, email and hit ‘enter’, it won’t take me to an unsecured webpage?
You seriously can’t expect a first time visitor to hand you their trust. Do you?
Reader Engagement Vs. Pop-Ups Based Email List Building
I know it’s going to be really difficult to choose.
The strangest part is that people who use pop-ups do seem to notice an increase in opt-in rates. It’s another matter whether they are really able to do email marketing and earn anything from it!
A reader is not interested in your pop-ups. They are annoying, disturbing and intrusive to the whole reading experience.
It harms brand building.
While some may argue that pop-ups are a way to “nudge” visitors to take action, its a very annoying experience for a new reader.
If you still have to show pop-ups to regular readers, it means they are:
NOT interested to be in your email list;
NOT interested in your free eBooks;
NOT interested in your newsletters.
How much more clear do I have to be?
If Pop-Ups are Bad, Why are they Still Around?
Not that’s a really jinxed question. It all comes around to human mentality. To put in simple words, they are still around because:
We like to copy.
If so-and-so blogger says pop-ups are amazing, hundreds others will follow and copy it, not stopping to think whether they are really useful or not.
We are suckers for email ids.
Oh yes, we are. When “you’ve to build email list” sticks to a bloggers’ mind, the blogger will travel hell and heaven to create one. Pop-ups happen to be one of ‘best’ ways. Whether it gives any $$$ returns or not is a matter of another discussion.
What is your opinion about pop-ups? Be honest. I would like to thank Main Uddin for his awesome inputs on pop-ups.