If you ask anyone what is the best blogging platform today, there is a very good chance that they would say WordPress.
Without a doubt, WordPress is the leading choice these days when it comes to a blogging platform. But what makes WordPress so popular and what makes it stand out from the rest of the blogging platforms out there?
People have different reasons for choosing WordPress as the blogging platform for their personal or business needs. Some of them like WordPress because it is easy to use, while others like it because it has so many advanced features.
Reasons to Choose WordPress over any Other
If you are still in the process of deciding whether or not to use WordPress as your blogging platform, here are a few more points that you might want to consider:
1. WordPress is free.
Sure, WordPress also has premium accounts that you have to pay for a reasonable fee, but the basic blogging platform is completely free. There is no charge whatsoever for downloading the software and installing it on your own site.
Furthermore, you can also avail of free technical support and free software upgrades at any time. If you wish to have a self-hosted WordPress website, you will have to pay for your own domain name and find a web host.
2. WordPress is very easy to use.
Many blogging platforms make this claim but once you are trying to install them on your site, you will be bombarded with all sorts of options and features that you have no clue about.
With WordPress, on the other hand, everything is so easy to use that anyone with zero knowledge about HTML or CSS will have no problems creating a decent blog.
You want to frequently backup your data so in case there is a problem you can easily recover it. With WordPress it’s a matter of including a backup plugin and usually just a click or two to accomplish a backup.
3. WordPress websites are search engine-friendly.
If you are planning to use your self-hosted WordPress website for business purposes, you will certainly want it to have search engine optimization features.
This is no problem with WordPress because any blog or site that you create using this platform is automatically search engine-friendly, which means that any search engine will be able to track your site as soon as it goes live.
If you want to further improve the SEO capabilities of your self-hosted WordPress blog, all you have to do is take advantage of the features that are already available in WordPress, such as the option for adding tags, meta descriptions, and so on.
You can also choose from a wide variety of third party plug-ins like SEOpressor that can make your WordPress blog even more SEO-friendly.
4. WordPress provides excellent technical support.
Because of the high popularity of WordPress, there are hundreds of web developers and programmers out there that continue to churn out new WordPress plug-ins and enhancement programs on a regular basis.
These same developers will be able to provide you with customized solutions to practically any blogging requirement you might have.
Some of these third party developers might charge reasonable fees while some offer their services for free. In order to find them, you just have to search for them on Google and you will see thousands of them at once.
In short, you will never be left groping in the dark in case you encounter problems with your WordPress website.
5. WordPress websites are easy to update.
In addition to being easy to create, it is also very easy to make updates to your self-hosted WordPress website.
This is because WordPress is more than just your ordinary blog. It is also a content management system that is equipped to handle practically all your website needs.
A nice feature of updating is the ease of doing it. It is usually a matter of making a few clicks and the site is updated. If you’re like me with many plugins it may take you a few minutes longer to update the plugins that need updating.
If you have multiple WordPress sites like many of us do, it is easy to copy posts and pages from one website to another.
6. WordPress websites are easily expandable.
If you’re like me, the basic WordPress site is lacking some important features although some claim to use it straight out of the box or with only one or two plugins.
You might want to consider some spam protection since that can be not only a nuisance but a major problem. With dozens of my own websites I have probably experienced it all, from simple hacking of the site, to it sending automatic spam emails to thousands, to a completely inoperable website.
Although nothing is perfect, there are some plugins that help in the way of preventing spam. There are plugins to help prevent comment spam, ones to stop spam bots, ones to prevent spam registrations to your blog and many more.
Although navigation is good, there are plugins that make it easier and look more professional.
Want a favicon? There are plugins for that. You generally need some social proof that people like or share your posts and there are plenty of plugins for that. The list can go on and on, but you get the point.
Many plugins can turn a plain out of the box WordPress site to one of great functionality and performance.
7. It’s easy to change the look of WordPress websites.
The above is an example of a paid theme. WordPress comes with two very nice themes which are quite functional.
However, everyone has different tastes and purposes for their site. One of WordPress’ greatest features is the ability to change the theme or look of the website. There are well over a thousand free themes you can find, with many of them selectable right in the WordPress admin area.
You can also opt for paid themes from many reliable theme makers that specialize in professional quality themes. Why would you pay for a theme when so many are free? Several reasons; timely updates, functionality hard to find in many themes, fast loading themes, quick bug fixes, and many other reasons.
Personally I use paid themes because of all those reasons and I know the companies have support and that’s very important once you start making money. You don’t want to run into theme problems where you have to shut down your site while you figure out how to solve the problem or pay an arm and a leg for someone to fix the problem. I also use free themes, mostly on sites I am not trying to make money with.
My personal blog uses a very old free theme because I like the artwork on it and I haven’t found a newer theme I could easily adapt those images to that’s also a fast loading theme. Don’t get the idea that free themes are inferior to paid themes because that’s not necessarily true.
Here’s one more important point about paid themes. If you create websites for clients or other people like I sometimes do, it is usually advisable to use paid themes for the reasons just mentioned.
If something goes wrong you don’t want your reputation tarnished because something went wrong in a free theme and you cannot get support to solve the problem.
If you are still on the fence as to which blogging platform to use, all the points mentioned above should help you make your decision.
By choosing WordPress, you will not only be making your life easier but you will also be taking your blog a step or two above the rest when it comes to performance and functionality.
WordPress is the best content management system.