We know that social media marketing is one of the most powerful ways to engage with a target audience and generate profit.
However, many small business owners jump into it without doing the necessary research and planning first, and end up failing before they even get started.
Fortunately, to help improve the chances of success, here are four simple steps to launching a successful social media campaign:
1. Learn what social media platforms will work best for your needs.
There are many social media platforms to take advantage of to engage with your audience. However, while it is important to have a presence across different platforms, you should narrow your focus.
Twitter and Facebook are the two main platforms you will definitely want to focus your resources and energy on.
If you want to engage with other professionals, LinkedIn is an excellent choice, although it may not be exactly the place to find targeted consumers. LinkedIn is mostly about business-to-business (B2B) connections.
Additionally, while Pinterest users are quickly increasing in number, the audience is nearly entirely female so that may not work for all services or products.
In short, your choice of social media platform will depend on your business niche and its requirement. If you are unsure, you can always hire a social media strategist.
2. Create a strategy.
Before you begin posting on social media websites, make sure that you have a plan in mind. For example, you will need to do the following (and more):
- Research your target audience. It is crucial to research your audience in order to tailor your products and services to their needs. You can often learn more about your audience by browsing forums or checking out the competition.
- Ensure that your social media coordinator knows what content is approved. It is highly recommended to use someone within the company to handle social media sites. Doing so is important because they will be very familiar with the brand and what it offers.
- Have an emergency plan. There will be times when people complain or make inappropriate comments on your social media pages. By having an emergency plan in place to deal with viral complaints or leaks, you will be able to restore order much more quickly. It is also important in engage in online reputation management to manage such complaints and leaks.
3. Learn when to listen.
While it can be very exciting to have people hanging onto your every word, it is crucial that you learn when to talk and when to listen.
Finding the proper ratio can be tricky at times, although many marketers recommend posting at least once a day (or twice a day if you are promoting a new product or service).
It is also important that you learn to listen to your audience and get to know them. By listening to your audience, you will be able to improve your customer service skills, as well as your products and services. You will also be able to identify the key influencers that will help spread the word more quickly than others.
4. Find your own voice.
Many businesses make the mistake of creating generic posts in a robotic voice. Such robotic posts never connect with the audience. It is essential to be creative.
The key to engaging with your audience is to find your own unique voice that people will be able to relate. However, no matter what voice you choose to use, always remember to still conduct yourself with professionalism to avoid upsetting your audience and losing profit.
With these four simple steps to launching a successful social media campaign, you will best position yourself for achieving your goals.
Chelsea Miller is a business marketing consultant. She has extensive experience in website marketing and loves sharing her insights through blogging. Visit the Lenstore website to see how they reach out to their customers.