It seems that every day, the online spectrum expands a tenfold. With new social media sites popping up left and right, it’s now possible to implement several social media strategies into your business marketing campaign all at once, helping you expand your reach throughout several, diverse platforms and channels.
One of the most common social media channels professional marketers use to expand a business’ reach is via LinkedIn [Join me on LinkedIn].
You may be asking yourself, “What can a professional networking site, LinkedIn, offer my business?”
What makes LinkedIn such an attractive marketing tool is its amazing capability to perform business to business (B2B) marketing tactics. With over 225 million users registered in LinkedIn, it’s no wonder that marketers are featuring this social media channel in their marketing plans.
7 Ways for LinkedIn Marketing
Most businesses benefit from B2B marketing, which is why LinkedIn needs to be an integral part of your marketing strategy. If you’re interested in using this social media channel to promote your brand, here are seven ways you can do so successfully using LinkedIn.
1. Creating a LinkedIn Group
Similar to Facebook’s community groups, LinkedIn’s group pages help businesses generate and funnel leads from high-end decision makers.
The whole reason for group pages on LinkedIn is to isolate users with certain interests and needs, making it a great way to target consumers.
Of course, you have to be able to maximize reach for your LinkedIn group, which can be done by adding target keywords (SEO) into its description which can help it rank high on search engines, adding links to your company website and by having consistent postings.
2. Share Content
Don’t just share random content in through your group, company or user page. Make sure all the content that you share is appealing and relevant to your industry. You have to be able to share quality content which should include pictures and videos.
3. Network with Credible Organizations and People
It’s time to put your group page to use, so make sure the right people can see it. One of the best ways to increase your reach is by connecting with large organizations, popular groups or high-ranking decision makers.
4. Encourage Participation
In order to popularize your group page, you have to be able to get the conversation going. People can be a bit reluctant to comment or like an update; therefore, if you need to, encourage them to participate!
By doing so, you’ll be able to engage your audience and appeal to other professionals and businesses within your group.
5. Advanced Searches
Sometimes, you just have to get in touch with the right people and pitch your services or products. LinkedIn has a specialized advance search tool that helps businesses target specific users and organizations by industry, job title or company.
One way to build credibility and generate interest for your business on LinkedIn is by asking past or current clients for recommendations.
By acquiring a substantial amount of recommendations to display on your user or company profile, you’ll be able to build to your company’s image and captivate potential clients.
All marketing strategies have to have some kind of evaluation in order to determine the effectiveness of a marketing or social media plan/campaign.
One way to use evaluation methods (metrics) when using LinkedIn as a marketing tool is by measuring and keeping track of your online performance. Susumo Azano, nationally-recognized marketing expert, explains that by monitoring your performance on LinkedIn, marketers will be able to understand what’s working, and identify which tactics aren’t working so well, which can help marketers change their strategy according to their needs.
Social media is definitely considered a valuable tool for marketers. Sites like LinkedIn help marketers promote their brands directly to other businesses and professionals, helping them break into untapped professional markets and expand their reach.
Next time you adjust your social media strategy; why not consider adding LinkedIn as a marketing tool?