Social media isn’t just all fun and games. It has several professional uses, including helping job seekers find employment. Those in the market for work will be happy to know that there are many ways to leverage the social web to land a great new job.
In this article, I will give you ways to land a new job with the help of social media. Here you go:
Follow Your Ideal Employer
If you’ve targeted your job hunting efforts down to the company you want to work for, then LinkedIn is one of the most useful tools at your disposal. A social network exclusively designed for professionals, LinkedIn makes connecting with potential employers as simple as following their company page.
This is an easy way to stay up to date with general company news, which may very well include updates on potential job openings. Be sure to download the LinkedIn app on your smartphone. It’s on pretty much every platform, even the phones with new operating systems, like the BlackBerry Q10.
Broadcast Your Intentions
At it’s very core, social media is all about sharing information. At the very least, you need to let people know you’re looking for work. Believe it or not, but simply broadcasting the news to your contacts can lead you in the right direction, be it on or offline. This could especially be the case if you have a vibrant network you interact with.
Sometimes even knowing the right people and letting them know you are open for a new job is enough to land you an interview. Be sure to use Facebook, LinkedIn and Twitter to let your friends know you are searching.
A referral is still one of the best ways to land a job in any field, and that’s primarily based on the power behind word of mouth. Job seekers would be wise to find out who in their circle of connections has current or past ties to the employer they’re targeting.
On Facebook, the Who? Button strives to save the day here. This neat app gives job searchers the power to tap into their network to find out where their social contacts are employed. Tools such as these can help you get a foot in the door much faster.
Build Your Brand
While branding is a huge buzzword in the corporate world, it’s importance isn’t limited to big businesses. In fact, creating a strong personal brand could be instrumental in landing the job you want.
Social media gives you an opportunity to brand yourself by creating a portfolio that is rich with accurate information and a photo that portrays you in a positive, professional light.
You can also enhance your branding efforts by maintaining a consistently active presence in the social space.
Do Your Homework
Like most professional matters, social media works best as a job seeking tool when you do your homework before conducting your search. Don’t just head out there blindly.
In addition to all the developments in your area of speciality, stay on top of all the tweets, status updates and posts, as they could point you in the direction of your dream job.
The internet is arguably the most powerful research tool in existence so don’t let this resource go to waste. With social media, it’s really easy to keep up with what is going on in your industry.
The more its popularity grows, the more useful social media proves to be for a myriad of purposes. Keep these pointers in mind, and you’ll learn how effective it can be in driving your job hunting endeavors.