Do you find yourself wondering what you will write about every morning, missing important holidays, and updating your blog only sporadically?
An editorial calendar is a plan for what you will post, when you’re going to post it, and a helpful guide that even helps you outline posts. An editorial calendar is essential for any serious blogger. Here’s what you need to know about editorial calendars.
Weekly or Monthly Calendars Work Best
Some bloggers set up their editorial calendars each week, and others work by the month or even a year at a time. What you choose depends on your schedule, posting style, and how relevant are the posts. Planning posts around recent events and news is much easier if you do it a week at a time, but annual events like holidays shouldn’t be forgotten.
Whatever you choose, make sure it’s part of a routine. This is why weekly calendars work best – it takes time to get into the routine of planning your editorial calendar each Sunday, for example, but once you have the habit set, it will stick.
Don’t Skip Your Calendar
Once you regularly make editorial calendars, the benefits will be obvious. You get to plan all your posts at once, make sure you aren’t leaving any long posting gaps on your blog, and choose the themes of all your posts at once for a nice variety of niche posts.
The most important thing is that you shouldn’t skip using your calendar. If you start missing posts, there’s no point in keeping an editorial calendar.
Plan Your First Calendar
You might choose to plan out your editorial calendar on a spreadsheet or chart, or use pencil or paper. A spreadsheet is easiest for many people, since it can easily be rearranged and lines can be inserted or removed.
Decide how many posts you want to make over this week – one, three, or even seven posts, depending on your posting frequency. Set up a row in your spreadsheet for each post with the date and time you want to post each blog post.
Then, come up with a brainstormed list of ideas and insert one idea into each row. If you want, you can take a minute to brainstorm for each post and include the highlights of the post or bullet points you want to remember.
Consider Different “Type” Days
If this style doesn’t work well for you, posting certain types of posts on specific days might work better for you. An editorial calendar like this will focus on posting, say, a post with quick tips on Monday, a post with software reviews on Wednesday, and a post that links to other informative posts in your niche on Friday.
Now, all you have to do is brainstorm a post that fits into these specific categories each week.
An editorial calendar keeps you from leaving your blog stale for too long and makes it easier to sit down and write your posts later. If you already know what you’re going to write about and on which days, you can churn through a whole week’s worth of posts on a single free day and make sure your blog will be all ready for the upcoming week at once!
Jennifer Watts is a retired newspaper columnist. She now spends her time gardening and blogging on various websites. If you are in need of a web host, go to WebHostingReviews.ca to read reviews.