If you are an online marketer or a SEO expert, then recent Google updates might have surely bothered you in many ways.
In the past two years, Google has revolutionized the way people optimize a website for their search engine. With aggressive updates and algorithm changes, Google is probably the most powerful search engine in the world.
Recently, Google announced their new algorithm called “Hummingbird“, which majorly concentrates on contextual based search results. This might be little confusing to normal users, whereas search engines marketers and SEO’s are pretty aware of what I’m trying to say.
Why Google Hummingbird?
People are confirming a major traffic drop with Google Hummingbird Algorithm from past one month. This major update was not known to many online marketers and SEO firms, until Google announced it themselves on September 27th 2013.
Though this update was a complete internal change, Google still surprised many people saying that it affected 90% of searches worldwide. A Forbes report state that the update has been around a couple of months back!
However, there is nothing to worry about these regular Google updates and penalties, because what they are doing is absolutely right from a user perspective.
What you have to focus on to build a right strategy with awesome content.
Today I’ll discuss some awesome points of Google Hummingbird algorithm, which might bring your SEO soul back to life. Please understand the basic concept of serving a web user, who searches a particular phrase to land on your site. You have to convince the user with 100% relevant content and quality, so that he/she won’t bounce back from your site to search again in Google for that same term.
Google will now provide the most accurate and precise search results to their users, whose challenge is to find the best answer for their requested query. The user can ask anything from local shopping mall to meeting a friend, the search engine should be able to search the results semantically, and give the best result in less than half a second.
How will Google Hummingbird Function?
The new Google hummingbird algorithm will now search for how people are searching for a particular keyword, instead of what they are looking for.
This is a revolutionary achievement by Google because search engines will actually know how people are asking a query. Say if people are typing “Which is the best place in Hyderabad in Weekends”, then Google will actually display only those pages which are serving the user query. So to rank these kind of phrases, your content should be much deeper and stronger, where you don’t miss any opportunity of ranking that page in search engines.
So if you are writing content for ‘Hyderabad party life’, then make sure to include in-depth keywords in content which help search engines to dig your data more precisely. Any article with less than 800 words will not serve your purpose to target all kinds of keywords in that particular niche.
Many SEO’s make a simple mistake of targeting wrong keywords in the content, which in fact push your entire site reputation in danger.
Stop targeting SEO keywords and backlink strategies which doesn’t work anymore. All you have to do is invest in content marketing, which produces great results in coming generations. A good in-depth content published in 2007 is still ranking for many keywords in search engines now.
This is the scope of an online marketer who oversees the changes in search engines after half a decade. No matter whatever update comes in future, Google can never penalize a blog/website with high quality content.
What is the Future of SEO’s and Online Marketers?
This question itself is a complex phrase, as Google is heading towards more and more quality in their search engine pages.
There are over 200 metrics which makes Google believe that a page is consistent enough to send a visitor from their search engines. Don’t worry about that 200 metrics, but instead focus on high quality content with good standards of maintaining a website.
Invest your money in producing value to people and remember to try something different from what you are currently doing till date. This is where I oversee the future of websites on mobile devices.
If you go back to your Website Analytics and check the sources, I bet you will find some awesome traffic coming from mobile devices like Android, IOS and Windows. Concentrate on optimizing your websites for mobile devices, as Google has major stake in mobile search engines too. This is where people land on your websites from portable devices, which can bring you more returns and visibility as a brand.
I guess this article will surely help you in understand what Google is up to, and how you can win their heart with high quality content. Please share your valuable comments on this revolutionary algorithm from Google.