5 Reasons You Aren’t Making Money from Blogging

Unlike the years when pro bloggers like John Chow and Darren Rowse came on the blogging scene, making money from blogging is comparatively easier now mainly due to:

  • a lot of exposure
  • timely guidance

Earning a decent $1000 within the first few months of blogging is not tough these days.

Still, there are a lot of newbie and intermediate bloggers out there who find it difficult to earn a substantial income from their blog/s.


Let’s explore.

1) You have no Writing Skills

I don’t understand why bloggers tend to ignore this fact. You need to possess writing skills for creating a decent piece of blog.

True, no one is a born writer and second, you cannot afford to hire a writer when you are struggling to even pay the blog hosting fees, learning to be a better writer makes sense, doesn’t it?

All the technical details like PR, PA and DA does matter but just because your blog has PR 3 won’t make advertisers beeline with advertorials.

Where is the quality? Advertisers want quality. Think about it.

2) You are only depending on AdSense

Move over AdSense, right NOW!

If you are creating a blog just to earn money from AdSense, you’re making a big mistake. Don’t get fooled by those online AdSense reports. The bloggers who earn thousands of $$$ with AdSense probably have more than 50 blogs running AdSense.

…and did you honestly think you can achieve the same amount of success with just one blog? Really?

Don’t create blogs for AdSense. Even Google doesn’t want that.

Making Money from Blogging

Even if you want to make it the main earning model, start with at least 20 blogs at once. Do you have the manpower or money for this? No? Then don’t be a cry baby!

If you are still determined, read this post on why you’re not making any money out of AdSense and this list of AdSense alternatives.

3) You are not a Marketing Ninja

Okay, not everyone has clever marketing skills. I don’t have but I still make a decent amount every month, so I must be doing something ‘right’.

What are you doing to market blog posts?

Just some Facebook and Twitter shares will give momentary traffic spike but they don’t work in the long haul.

Think – is your content worth marketing?

Be truthful and honest to yourself. If the answer is a resounding “NO”, then first learn to create marketing-worthy content and then reach out to advertisers.

Check out Joe Pulizzi’s Content Marketing Institute for awesome resources.

4) Your Niche is NOT Profitable

If the chosen niche doesn’t have any takers, who can you blame for not earning anything?

The first step towards making money from blogging is to choose a profitable niche. Blogging is a medium to connect with a particular segment of viewers. However, the topic of your blogging medium needs to be in demand as well.

For proper keyword research and to find profitable niches, I would recommend Spencer Haws LongTailPro Keyword research tool.

View my LongTailPro review here. You cannot be a blogger and not have this tool.

Niche matters a lot when you want to earn from affiliate marketing, which is definitely not easy. Most bloggers and marketers fail. For inspiration, you should not miss reading about Brad Campbell who is making a cool 6-figure a year in the affiliate marketing sphere.

5) You are not Networking

Business means networking. You cannot ever have a profitable business if you don’t know how to network with others.

Sign up on any of the popular social networking sites to start connecting with fellow bloggers. Facebook would be a good first option. You can join blogging groups, talk to experienced bloggers and learn from them.

  • Mix with the crowd.
  • Help others.
  • Become popular.

The idea is to make others recognize your blog. Not only will it send referral traffic, you will find other bloggers eager to advertise on your blog. In this context, you need to read this – 7 actionable ways to earn money from every blog post.


Making money from blogging is not tough.

Start using that grey matter (brain!) evolution has given you.

11 thoughts on “5 Reasons You Aren’t Making Money from Blogging”

  1. Hello Chitraparna,

    “Starting a blog to make money” is the thing that is rolling in many youngster’s minds. They are to be “educated” (not just told) about Blogging Career.

  2. Hi Chitraparna,

    Your remarks about dependence on AdSense is very true. Many newbie bloggers just have AdSense on their minds! They don’t know how difficult it is to get accepted by AdSense. Further, they think that it is a money minting machine!

  3. Medha BN says:

    True Chitra, I especially agree with what you have to say in “point no 3″.

    Gone are the days when just tweeting and Facebook page shares would earn you traffic and leads.

    It’s like people have been stuffed with so much content on these networking sites that they just don’t give you a damn!

    Truly, even if you want to make these sites work for your content marketing strategy, then you must make your social media content as well as blog content stand out and worth while.

  4. H Chitraparna,
    Wow excellent post about why your blog not making money for you.
    Yes what you said is correct most of the bloggers totally depends on AdSense earnings.
    They’re not look for other source of income. If they’re not getting sufficient income immediately they get dejected and quit blogging. This is very sad to see. You made a valid point there.
    Have a nice day.

  5. Shehu Awwal says:

    Thanks Chitrapa for this article,.. I mainly depend on Adsense which i make low earnings,. Thanks

  6. Enstine Muki says:

    Hi Chitraparna,
    What most newbie bloggers don’t understand is that starting a brand new blog with adsense is a big mistake. Good to see you mention it here

    I’m soon through with my report on how I seal $100 $150 and more deals on my blog. I’m sure this will help many who will grab a copy.

    Thanks for this content today and do have a wonderful week ahead

  7. Ravi Kumar says:

    An awesome Article Chitraparna. A blogger can’t make money from his blog, until he consider it as “Business”. Most of the bloggers are struggling to make money online because they think that, Only writing quality contents is enough. I appreciate your effort because you have given importance to Content Marketing.

    Majority of successful bloggers suggests you to focus 70% of your time on content marketing which shows its importance. I would like to see more useful stuffs from you in future. Good work.

  8. sameer says:

    Bang on at right time,i am going without ad sense..so this artical give lot of boost to me.Nice tips. thank you for sharing.

  9. Excellent simple article. The second point “You are only depending on AdSense” that’s absolutely right. We should try more ways to make money from our Blogs rather than Google Adsense…

    Thanks for Sharing,
    Mohammed Anzil

  10. AMaan Riz says:

    Add one more “Your site doesn’t have an identical look/design”.

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