Embrace Your Curves In 2017 #effyourbeautystandards

Written by Preeti Nath

If you’ve been paying attention to the fashion blogs over the last few years, you know that things have been getting better for plus size and curvy women. It used to be a given that models would be thin and almost certainly white, but fashion has made some efforts to become a bit more inclusive, especially of differing body types.

The norms are still a bit off the mark though; a plus size model is anyone over a size 8, but the average American woman is a size 14. This means that the vast majority of models are still not even close to representative of what the vast majority of women look like or how they are shaped.

Arbitrary standards of what is beautiful and what is not are a longstanding notion in many societies, but it’s time to move on as best we can. A woman shouldn’t have to be a certain size to be considered attractive, she need not be fair skinned, she need not do things that cause distress to her health or sanity for the sake of beauty, and it’s time to assert this yourself. The only real way to defy unrealistic norms is to embrace yourself for who you are, and assert that choice.

The #effyourbeautystandards campaign was started to call out ridiculous expectations for how women should look in order to be considered beautiful, and to encourage women to be comfortable with their bodies just the way that they are. While this exemplifies the idea of body positivity, using a hashtag on Instagram, Twitter, and Tumblr takes things a step further in that it raises the point that beauty standards in society are utterly unrealistic and quite absurd — an obvious point that somehow still has to be stated because, apparently, people don’t get it.

Ultimately, with so much pressure on women in regard to how they should look and act, it’s time to be blunt in describing these nonsensical social norms and calling them out. Women are ridiculed for how they look, and this extends itself well to marketing – think about all of the weight loss methods that attack women for their bodies, the way that films still portray a certain ideal of beauty that’s mostly white and thin, or how women in India are sold fairness creams. #effyourbeautystandards because they are used to attack women’s self-confidence.

It’s absurd to let society tell you to cover up just because you’re a bit bigger than the average model. For this reason, online retailer Swim Suits For All offers plus size exclusive swimsuit options for curvier women. Just click here to see new spring 2017 arrivals as well as plus size model and body positive advocate Ashley Graham’s own personal swimwear line — all sporting a fantastic selection of swimsuits for sizes 6 – 32, and of course you can have it shipped right to your door.

Given how body positivity and campaigns like #effyourbeautystandards have really started to gain traction lately, 2017 is the perfect time to embrace your curves. Your body is yours alone, and you have every right to embrace it and love it — curves or no curves, because you can still be beautiful regardless.

Of course, a swimsuit alone can do little to change society or how your confidence as a woman is constantly attacked, but it can definitely help you feel more confident since there are plenty of great plus size designs that flatter curves available online. And making a statement that you look beautiful with your curves and are unafraid to show them off does send out a message that you couldn’t care less about what society thinks.



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Preeti Nath

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