In the digital age where every company seems to be going online, Flipkart is carving a new path. Breaking from this trend, Flipkart announced that it will now have an offline sales presence. This is being seen as a major move to reach out to those segments of the population that are not comfortable with the internet.
Flipkart announced on 28 October 2015 its partnership with Spice Hotspot stores, where its ‘exclusive’ portfolio of phones will be showcased offline, on its retail store network. Under its new assisted e-commerce model, customers can try and buy Flipkart’s range of smartphones at selected Spice Hotspot outlets
According to Flipkart, the association is aimed at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these exclusive products and place their order conveniently at a store near them.
Mobiles contribute 65% of sales on Flipkart, according to a recent report by brokerage firm Nomura. During the recent Big Billion Days sales, Flipkart sold $200 million worth of mobile phones, out of its total sales of $300 million.
For the brands like Motorola and Alcatel that retail only through Flipkart, this would mean more business for them as well. People often wish to experience the products before buying and these experience stores would be a boon for them.
The Flipkart experience center is seen to be particularly important for brands like Motorola and Alcatel that retail only through Flipkart. A certain segment of customers like to see the physical phone before buying it, and that’s where experience centers help.
According to news reports, the Flipkart experience centers are available inside 30 outlets, across 19 cities, of the mobile retail chain Spice Hotspot. The e-commerce giant is in talks with eight to ten other offline mobile retail chains for the same.
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