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Business Tools

Helpful Tips for Your Small Business Website

Small business
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Written by Preeti Nath

There are a number of small businesses that will often turn to local developers for building their initial business website, while some may simply rely on an agency, or try to take on the challenge on their own. In today’s world, we want to be able to help anyone who is brave enough to tackle the building of their own website.

Not everyone is going to be able to handle the expense of a developer and designer work. Even so, it is going to take hundreds less just to try to learn the common language for web development programming, including Python, JavaScript, and HTML5/CSS3, while doing the work on your own.

What are some of the more common mistakes that businesses will make when it comes to design? It could be that there is too much content, or even a lack thereof. You could have it so that everything is too far apart, or that it is too close together. Do you have a website that is tough to navigate because there are flawed colour choices? You have to know how to spot some of these common mistakes and move on.

Content

A regular small business website will have several pages, including the about us, contact page, sitemap pages and more. These are essential, but many will not cater to their own needs. You are telling people what your business is all about by way of your content.

The job here is to be sure that the copy you put out on your pages is logical and reads really well. If you do not take care of the things on your website, like copy, it can be a serious sign that you may not care very much about the other business elements.

It is best to focus on calls to action, making sure that you have a message that is encouraging readers to take action. Think about combining your website with your business atmosphere.

Design

It is usually standard to have your business logo in the center header portion of the website, or over in the top left hand corner. Putting it in any other location could simply confuse your customers, so stick with the practices that have been working.

See if you have a co-worker or a friend that can help you with the color choices that you are making on your website. It will be easier to tell if you have a comfortable website when it comes to browsing and reading if you are able to get a second set of eyes.

Additionally, navigation is going to be very important, as this is how your visitors are making their way through your website to find what they need. Give every navigation link their own space and never make post navigation look like it is a category selection. These tips from 4mat are good for all sorts of websites, not just careers ones.

Completeness

Some start-ups could have limited amounts of team members. When everything starts to really heat up when it comes to development and design, the overall look of the initial website may be completely forgotten. You should never publish any content that is not going to be ready 100%.

You can use photo galleries, contact forms, online stores and good content to spruce up your website. In addition to your pages being content-rich, you should make it Google friendly so that you can reap the benefits of wonderful organic search traffic.

If you end up having to put aside your website’s front end, you can put up a page that states coming soon or another message. It will help to keep from showing people that you have any broken features or pages.

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Preeti Nath

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