Welcome to the 21st century. We may not have flying cars or personal jetpacks, but what we lack in technologically exciting transportation we are more than making up for in digital developments.
Billboards are old news and cold calling is all but dead (much to the delight of anyone who has ever had their supper interrupted by a bored-sounding salesman), and in their place we’ve discovered the creative joy that is mobile marketing.
In today’s on-the-go society, 80 percent of consumers own at least one mobile device, and if you want your business to keep up, you had better check out this step-by-step guide to mobile marketing greatness.
7 Easy Steps to Mobile Marketing
Here they are:
#1 Optimize Your Site for Mobile Use
If you want to chase away consumers, possibly forever, stock your website with slow-loading graphics and text that trails off the page because the content was framed for a larger screen.
Mobile-optimized sites aren’t just smaller versions of desktop sites, they use responsive design which adapts the device on which the site is read and designers know to avoid memory-heavy Flash.
#2 Get Local
Did you know that 70 percent of searches initiated on a mobile device lead to action, such as a click-through or even a purchase, within just one hour? There is a catch though: in order for your business to reap the benefits of the ever-so-effective localized search trend, search engines have to know your business exists.
Incorporating geographically specific tags that include your brick-and-mortar location’s zip code, street name, city name, or shopping centre will help you show up when consumers use those same tags in their own searches.
#3 Try out Text
While email and snail mail are often left unopened and forgotten, text messages are opened quickly and they garner better results: while email only has an average click-through rate of 3.2 percent, SMS marketing messages (that’s a fancy name for texts) have an impressive click-through rate of 36 percent.
If you want consumers to click on the links you send them, embed them in a text.
#4 Build an App
You can get some traction advertising on other people’s apps, but if you want to build a direct channel from your business straight to consumers and actually control every bit of information that travels down that pipeline, then you need an app all your own.
Like a one-stop shop, apps allow you to inform, interact, convert, sell, and ask for feedback within the confines of a small, easily downloadable program without interference from another other off-brand distraction. How can you argue with that?
#5 Branch Out Beyond Facebook
You’re comfortable with Facebook and you understand why Twitter is a must-do, but then what? LinkedIn is a prime place for reaching college-educated adults and job seekers, Pinterest is a top spot for brand engagement and marketing to females, and even Foursquare is valuable for businesses in certain industries.
You have to think big, and you have to actively push your imagination beyond the marketing avenues you already know.
#6 Create a Dynamic Cross-Platform Mobile Ad
Mobile marketing encompasses multiple channels, including social media, mobile apps, text messaging, emails and websites accessed by and designed for mobile devices, and more.
You need to know how to design a killer cross-platform mobile ad that is effective no matter how it finds its way to consumers.
One survey found that 64 percent of smartphone users had made a mobile purchase because they saw a mobile ad – that’s pretty compelling proof that advertising on mobile devices really does work.
#7 Monitor Social Media
You’re delivering regular messages to social media and hopefully converting the consumers whose attention you’ve carefully attracted… now what?
You have to check in with those content streams and see what the people are saying. Not listening and responding to comments and posts on social media, even (no, especially, the negative ones) is like ignoring a ringing phone in your office. It’s not smart.
You don’t have to follow the above 7 steps in listed order, but checking them all off your mobile marketing to-do list at some point is highly suggested.
After all, jetpacks and flying cars may visually impressive, but when it comes to connecting with consumers and boosting your business in 2016, not even a lightsaber makes as big an impression as a fantastic marketing strategy.
Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution, he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
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