In a move which could hit the BCCI and IPL fans real hard, beverage giant PepsiCo has sent a notice to BCCI expressing its intention to pull out as title Sponsor of IPL due to ongoing controversy regarding the spot-fixing.
The Indian express reported: The company in its notice mentioned that this decision is related to issues that have brought the game into “disrepute”.
The company has informed the IPL Chief operating officer(COO) Sundar Raman its willingness to pull out of this tournament for which it had paid Rs 396 crore ($71.77 million) for the period 2013-2017. Raman is believed to have informed newly elected BCCI president Shashank Manohar about the development.
It has been learnt that the company was keen on pulling out of the tournament last year itself, but it was convinced by the BCCI to stick with it for one more year. But after the decision of The Lodha committee which suspended Chennai Super Kings and Rajasthan Royals for the next season, the company wants to sever its ties with IPL this year. Secondly, The conflict of interest issues also had an impact which has pushed PepsoCo to take this decision.
The BCCI will take up PepsiCo’s notice during its working committee meeting in Mumbai on October 18.
BCCI is the world’s richest and the most influential cricket board, but this incident will surely make a dent in its credibility and popularity.
Recent incidents of spot-fixing have hurt the cricket fans. Now, it is up to the board to clean up the process and weed out the corruption to win back the fans’ support.
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