People crave information. It’s in our blood, and thanks to the Internet it has never been easier to get the answers you want at the speed you want it.
Running a successful business means being able to convey information as fast as your customers want it.
One of the easiest ways to convey information quickly and efficiently is with a video. Pictures are nice for decoration and quick ideas, but everyone from Google to Microsoft are embracing videos as a direct method to convey a new service or product.
And the reason is simple: video taps into more senses that any other kind of current marketing resources. Visual cues and audible information allows the watcher to process more, and when more is processed, time is saved and impressions are left.
Video is popular, and stylish, modern clips are easier than ever to make. An online video production platform, Renderforest, posted a few tips to benefit with the videos.
#1 People watch more video
Taking into account only Youtube, the numbers convey a pretty picture. YouTube has more than 4 billion views per day. It ranks as the second most popular search engine and the third most visited website in the world behind Google and Facebook according to Alexa.com.
Nearly 80 percent of people watch at least one video on Youtube per week and half of those watchers say they are more likely to trust in online video advertisement.
According to marketingprofs.com and ragan.com, this trust has led to nearly 100 percent click-through rates, with a conversion rate of 80 percent when a video is present on your landing page.
Companies like Amazon and Dell report that posting a video can increase the chances of a purchase by as much as 35 percent. This has led to 80 percent of marketing executives preferring video content in their marketing programs, which is up from 70 percent in 2011. Video is popular, and stylish, modern clips are easier than ever to make.
#2 Video is easy to search, easy to view
It is the information age, and between smartphones, live feeds, podcasts and user generated news sites, it has never been easier to get the information you want, when you want it.
Search engines are powerful tools that filter through the tide of websites to find what you want, and according to marketingweek.com, 70 percent of the top 100 search results on the average Google search are video results.
Video on sites like Facebook and Twitter have an influence over Google’s search results as well, and can be an easy way to get the “best bang for your buck” by tapping into both search engine and social media in one easy post.
Speaking of smartphones, online video now accounts for half of all mobile traffic. The average 30 second video ad has a 90 percent chance of being watched to completion. Because of this, more than 85 percent of marketers report that they will increase their mobile advertising budgets.
#3 Reduction of workload
Managing customer complaints, call centers, analytics and search engine optimization are all time consuming and potentially expensive ventures. Video can help reduce the reliance on these needs.
In terms of customer service, Dell reports through fgp-digital.com that a 5 percent reduction in call center volumes can be attributed to video “how-to” guides. Virgin Mobile reported the same, but expects their percentage of reduced calls to be closer to 15 percent.
Through YouTube and a number of other online video hosting sites, businesses can obtain detailed data about the customers that watch their videos, which can help you improve your videos for future customers and offer insight into modern trends.
In additions to the data, posting a video can be an efficient way to cover all of your bases thanks to improved sharing techniques and ease of posting. All of this can lead to an improved search engine optimization, as the more your video is shared and posted, the more likely it is that Bing, Google, Yahoo and others will deem it noteworthy.
As video becomes more popular, search engines view video content with a higher and higher importance, and the more your video spreads, the higher on their list it goes.
#4 Video is a one stop solution
Video can connect on a deeper level thanks to the utilization of audio and visual cues. This leads to a deeper emotional connection with your customers, and a deeper connection means a more willing consumer. But we already know this, thanks to the statistics given to us from social media.
So consider to make videos using animation or intro makers.
500 years’ worth of YouTube videos are watched daily on Facebook, and 700 YouTube videos are shared on twitter every minute. Social Media is a wonderful way to toss your video into the online stream and let your enthusiastic customers carry that information to your future clients. Video sharing is easier than ever before, and that not only means more customers, but also a higher chance that your video will be seen.
Finally, video making is easier than ever before. Taking video, or even incorporating company approved photos and images into detailed and professional slideshows is something that is now available to everyone at a much lower rate than even one year ago.
There are a multitude of sites that will help you create the exact video you want to reach your customers using the resources you already have. No need to hire an extra person, or pay to preview what can be offered: most of these sites are built for user friendliness, and come with free options to see what your work looks like before deciding on a an HD option.
Best of all, they can be created in minutes!
Internet speeds are increasing, and internet availability is everywhere. Video is the new cutting edge in marketing and it has never been easier to create your own on a low budget. Get out there and create!
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